Beginning with our first restaurant in Seoul in 2004, Gopchang Story has grown into a beloved grilled beef intestine franchise with over 100 restaurants in South Korea today. We’ve mastered our specialty cuisine with over 20 years of research and experience, delighting diners with the quality, tenderness and flavor of our gui. Vastly underrated outside of Korea, gopchang gui is a delicious delicacy that we wish more people knew and loved. Our hope and mission at Gopchang Story is to continue spreading the love for gopchang gui far and wide.